IELTS Writing task 2 (Discussion Essay)
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we longer pay attention to it.
Discuss both of these views, and give your opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience
Write at least 250 words.
The advertisement has always been a crucial part in the world of marketing. Throughout the decade, we have seen a significant increase in the number of advertisements, whether it is on the media like television or widespread through social network platforms. The goal of advertisements is to get the customer to buy a targeted product, and while this method has been proven considerably successful. Some people view it as too prevalent to catch the consumers attention any more.
Advertisement can act as a strong persuasion device to seemingly hypnotize people into buying goods and services. This is so because of the tactics placed in the message, such as showing people having a good time together when using a particular product, using bandwagon, showing only the upsides of usage, and applying compare and contrast strategies to show the effects of using the product to make it stand out. Even if people do not know it, these messages are repeated several times and soon it may brainwash people to finally go out and get the product. For instance, if a person is watching television and sees a certain advertisement of a snack many times, the repeated sight of the scrumptious food may result in that person feeling hunger and succumbing to the advertisement al last.
Nevertheless, there is another point of view in which the widespread of advertisement makes it a normal thing. Some people may even choose to turn off the television channel, for instance, only just to avoid seeing and hearing repetitive advertisements. After a certain frequency, they start to get bored and stop paying attention to ads. For example in the Youtube marketing mechanism, advertisements are placed before and in between the videos, hoping that the viewers would also be forced to watch the advertisements too. However, this is not usually the case, since many people would just click “skip-ad” and continue.
In conclusion, advertisements can be successful in persuading people to purchase goods and services, or they can be unsuccessful in many ways. They are very commonly seen nowadays, but not all of them fulfill their purpose. Thus, advertisements must be designed and presented in the correct way to result in the highest effectiveness.