You should spend about 20 minutes on this task.
The pie charts below show the online shopping sales for retail sectors in New Zealand in 2003 and 2013.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Write at least 150 words.
The two pie charts compare the percentage of online sales across different retail sectors in New Zealand in the years 2003 and 2013.
Overall, for the three of the sectors, it is evident that over this time frame there was a significant change in their proportion of online transactions.
At 36% we can see that the travel sector accounted for the majority of online sales in 2003, but this percentage had dropped to 29% by 2013. Across the same ten years period, as an increasing number of people chose to purchase films and music online, we can see that transactions went from just 21% to 33%, making it the retail sector with the highest overall share of the online market.
In 2003, the clothing industry boasted an impressive 24% of total online sales in New Zealand. However, by 2013, the figure had fallen considerably to 16%. Interestingly, online sales of books eventually overtook sales of clothes, although books still represented only 22% of the market.